The only place where you can market your product or service such that it doesn’t feel like marketing is the mighty social media market.
Wondering how to pull it off?
There is a wide range of ad modules across various social media. It involves carousels, like ads, boosted posts on Facebook. When it comes to Twitter, the ad campaigns are tweet promotion, account promotion, trend promotion. In-stream ads, Bumper ads, Discovery ads are the options available on YouTube. LinkedIn has got In Mail promotion, Text ads and content promotion.
Apart from these major ad categories, there is an umpteen number of social media platforms for you to choose from. You need to figure out which platform and which ad category works for you. It involves a lot of A/B testings; the more experimental you are, the more likely you are to get favorable action items from your campaigns.